News

Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows … Read more

Salesforce CEO Marc Benioff announced that the annual Dreamforce conference is returning to San Francisco in 2024, following uncertainty about the event’s future in the city. “Thrilled to share the news that Dreamforce, the worlds (sic) largest enterprise tech conference, will be returning to San Francisco, the stunning city by the bay–and now the AI … Read more

Salesforce has announced the general availability of MuleSoft’s Anypoint Code Builder, a generative AI tool for coding with cost-cutting and productivity at its core. The company points to in-house research from earlier this year which claims that 86% of IT leaders expect Gen AI to play a prominent role in their organizations and 87% plan … Read more

Cloud-based software firm Salesforce Inc is hiring 3,300 people across various departments after cutting 10% jobs in January this year, Bloomberg News reported on Thursday, citing CEO Marc Benioff. The new hires will be split among sales, engineering and those working on Saleforce’s data cloud product, Chief Operating Officer Brian Millham told Bloomberg. “Our job … Read more

Enterprise software major Salesforce has signed a definitive agreement to acquire Airkit.ai, a creator of artificial intelligence (AI)-powered customer service applications and experiences — to expand AI capabilities. Following the acquisition, Airkit.ai will become a subsidiary of Service Cloud and will be led by Adam Evans, Co-Founder and CTO of Airkit.ai. Adam was the Co-Founder … Read more