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  • The Trailblazing Journey of Salesforce: From Humble Beginnings to Industry Titan
    The Spark of an Idea In the late 1990s, the world of enterprise software was dominated by monolithic systems that were cumbersome, costly, and difficult to implement. It was a time when businesses struggled with on-premises solutions, leading to significant inefficiencies and high costs. Enter Marc Benioff, a visionary with a radical idea: why … Read more
  • Groundbreaking held for Straub medical campus named after Salesforce CEO, wife
    A groundbreaking ceremony on Thursday marked the start of construction on the first phase of a new, multi-year project at Straub Medical Center. The Straub Benioff Medical Center Redevelopment project is a 700,000-square-foot medical campus — nearly triple the size of the current facility. It’s renamed after Marc Benioff, chair and CEO of Salesforce, … Read more
  • MFA Is Turned On by Default Starting April 2024
    To prevent unauthorized access to Salesforce accounts, multi-factor authentication (MFA) is required when users log in. To help customers with this contractual requirement, Salesforce is making MFA a default part of the direct login process for production orgs. This change applies to production orgs created on or after April 8, 2024. It also applies … Read more
  • Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
    Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud … Read more
  • Dreamforce to remain in San Francisco in 2024
    Salesforce CEO Marc Benioff announced that the annual Dreamforce conference is returning to San Francisco in 2024, following uncertainty about the event’s future in the city. “Thrilled to share the news that Dreamforce, the worlds (sic) largest enterprise tech conference, will be returning to San Francisco, the stunning city by the bay–and now the … Read more