Salesforce News, Articles, Certifications, Upcoming Changes, and more
SNN In a seismic move that’s reverberating through the tech world, Salesforce has announced its acquisition of data protection company Own (formerly OwnBackup) for a staggering $1.9 billion in cash. This acquisition represents Salesforce’s most significant purchase since it bought Slack in 2021, and it’s already being hailed as a transformative moment for both companies. Expanding … Read more
The Spark of an Idea In the late 1990s, the world of enterprise software was dominated by monolithic systems that were cumbersome, costly, and difficult to implement. It was a time when businesses struggled with on-premises solutions, leading to significant inefficiencies and high costs. Enter Marc Benioff, a visionary with a radical idea: why not … Read more
A groundbreaking ceremony on Thursday marked the start of construction on the first phase of a new, multi-year project at Straub Medical Center. The Straub Benioff Medical Center Redevelopment project is a 700,000-square-foot medical campus — nearly triple the size of the current facility. It’s renamed after Marc Benioff, chair and CEO of Salesforce, and … Read more
To prevent unauthorized access to Salesforce accounts, multi-factor authentication (MFA) is required when users log in. To help customers with this contractual requirement, Salesforce is making MFA a default part of the direct login process for production orgs. This change applies to production orgs created on or after April 8, 2024. It also applies to … Read more
Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the first time to anyone who was previously using the same setup with Universal Analytics 360. Why we care. GA4 integrated with Salesforce Marketing Cloud allows … Read more
Salesforce CEO Marc Benioff announced that the annual Dreamforce conference is returning to San Francisco in 2024, following uncertainty about the event’s future in the city. “Thrilled to share the news that Dreamforce, the worlds (sic) largest enterprise tech conference, will be returning to San Francisco, the stunning city by the bay–and now the AI … Read more
Salesforce has announced the general availability of MuleSoft’s Anypoint Code Builder, a generative AI tool for coding with cost-cutting and productivity at its core. The company points to in-house research from earlier this year which claims that 86% of IT leaders expect Gen AI to play a prominent role in their organizations and 87% plan … Read more
Cloud-based software firm Salesforce Inc is hiring 3,300 people across various departments after cutting 10% jobs in January this year, Bloomberg News reported on Thursday, citing CEO Marc Benioff. The new hires will be split among sales, engineering and those working on Saleforce’s data cloud product, Chief Operating Officer Brian Millham told Bloomberg. “Our job … Read more
Enterprise software major Salesforce has signed a definitive agreement to acquire Airkit.ai, a creator of artificial intelligence (AI)-powered customer service applications and experiences — to expand AI capabilities. Following the acquisition, Airkit.ai will become a subsidiary of Service Cloud and will be led by Adam Evans, Co-Founder and CTO of Airkit.ai. Adam was the Co-Founder … Read more