MFA Is Turned On by Default Starting April 2024

To prevent unauthorized access to Salesforce accounts, multi-factor authentication (MFA) is required when users log in. To help customers with this contractual requirement, Salesforce is making MFA a default part of the direct login process for production orgs. This change applies to production orgs created on or after April 8, 2024. It also applies to … Read more

Dreamforce to remain in San Francisco in 2024

Salesforce CEO Marc Benioff announced that the annual Dreamforce conference is returning to San Francisco in 2024, following uncertainty about the event’s future in the city. “Thrilled to share the news that Dreamforce, the worlds (sic) largest enterprise tech conference, will be returning to San Francisco, the stunning city by the bay–and now the AI … Read more

Salesforce to hire 3,300 people after layoffs earlier this year

Cloud-based software firm Salesforce Inc is hiring 3,300 people across various departments after cutting 10% jobs in January this year, Bloomberg News reported on Thursday, citing CEO Marc Benioff. The new hires will be split among sales, engineering and those working on Saleforce’s data cloud product, Chief Operating Officer Brian Millham told Bloomberg. “Our job … Read more

Salesforce to acquire AI customer service startup Airkit.ai

Enterprise software major Salesforce has signed a definitive agreement to acquire Airkit.ai, a creator of artificial intelligence (AI)-powered customer service applications and experiences — to expand AI capabilities. Following the acquisition, Airkit.ai will become a subsidiary of Service Cloud and will be led by Adam Evans, Co-Founder and CTO of Airkit.ai. Adam was the Co-Founder … Read more